Monthly Archives: March 2018

//March

Is a Social Media Crisis Simulation Right for You? 4 Questions to Ask Yourself

Social media has helped countless companies expand their reach and increase their client base. But even though it has so many advantages, using social media comes with some risks. Today internet users are more reactive than ever, and a small issue can quickly cast its ripples around the world, putting companies’ reputations and success at [...]

By | March 26th, 2018|blog|Comments Off on Is a Social Media Crisis Simulation Right for You? 4 Questions to Ask Yourself

What is a Social Media Crisis Simulation and Why Is It Important?

Today news and rumors spread faster and reach more people than ever before. Being accessible to the broad masses and giving them the chance to respond to a new story immediately, social media has become a powerful channel. While good news can quickly go viral, so can information about a company’s shortcomings. If this is [...]

By | March 26th, 2018|blog|Comments Off on What is a Social Media Crisis Simulation and Why Is It Important?

Blockchain Will Bring Transparency to Digital Advertising

Major brands like Unilever and P&G have been clawing back ad spend as they publicly address the challenges facing digital advertising.  Marc Pritchard of P&G has referenced the digital advertising ecosystem as “murky at best, fraudulent at worst.” Existing technological limitations allow middlemen in the ad supply chain to transact in a black box.  Incentives [...]

By | March 7th, 2018|blog|Comments Off on Blockchain Will Bring Transparency to Digital Advertising

PR & Communication in the Age of Blockchain – Opportunities and Risks

A few years ago, Blockchains and cryptocurrencies were virtually unknown to the general public. Apart from a few tech-lovers, hardly anyone used it for transactions or investments. Slowly this has been changing. And as the Blockchain has gotten broader traction in recent years, it has evolved from financial use cases to a number of other [...]

By | March 7th, 2018|blog|Comments Off on PR & Communication in the Age of Blockchain – Opportunities and Risks