It might sound and feel daunting, but it is absolutely possible to create and implement your own PR plan. Be aware that it’s not easy and will take a lot of time and energy but, when done right, you will greatly benefit from it in the long run. To help you get started successfully, we [...]
Every business needs to be aware of the costs it incurs and should try to manage them responsibly. One place executives often try to reduce expenditure is in the area of public relations. Especially in small and medium-sized businesses, it’s easy to think that there’s not enough PR work to warrant hiring an in-house team [...]
Public speaking is a great way to get in front of your target audience, start relationships with them and other members of your industry and generally build your image as a highly credible professional. Apart from being a great way to get exposure, speaking at events also lets you share value all while you are [...]
Many businesses spend a considerable amount of time and money on various marketing and PR activities as well as pitching services to their prospective clients. But public speaking, a great way to induce more people to come to you and seek out your products or services, is often overlooked. That’s a shame because it’s a [...]
