Monthly Archives: April 2017

//April

Four Reasons Why Branding Really Matters

Branding is mistaken by many people as simply slapping a logo on something and looking how far that will take them. While having a meaningful logo is essential, the other aspects of branding  are just as important. Read on to learn why. Consistency is the Key to Brand Equity Once you have built a strategy [...]

By | April 28th, 2017|blog|Comments Off on Four Reasons Why Branding Really Matters

What Branding Actually Is

For many people, branding is just another word in the sea of marketing jargon. Others might have a clearer idea and see it as getting a great logo for their company or building a certain brand identity. And although branding certainly involves these two things, there is still much more to it. A Basic Idea [...]

By | April 28th, 2017|blog|Comments Off on What Branding Actually Is

Songkran – Starting the New Year with a Splash

Over the years, it has become famous around the world and attracts growing numbers of visitors to Thailand every year: Songkran. The Thai New Year celebrations are known globally for their all-out public water fights, parties and inimitable atmosphere. But apart from throwing buckets of ice-cold water on strangers with impunity, there are several more [...]

By | April 11th, 2017|blog|Comments Off on Songkran – Starting the New Year with a Splash

Agencies agree, a revolution is happening

  Consulting firms across the Asia-Pacific say there is a new way forward in communications, and it isn’t public relations or advertising as we know it. BANGKOK, Thailand: At the 47th Annual Global Summit of PROI Worldwide, more than 60 of the world’s leading PR agency owners have a heated discussion over the fate of [...]

By | April 11th, 2017|blog|Comments Off on Agencies agree, a revolution is happening