Yearly Archives: 2016

/2016

6 Event Planning Basics

You may feel overwhelmed when you first think about planning an event. It is a daunting task and it sometimes seems there are a million things that need to be done. Details can’t be overlooked. But don’t fret, if you follow some basic tips to event planning, everything will fall into place. Check out these [...]

By | September 29th, 2016|blog|Comments Off on 6 Event Planning Basics

Six Reasons Companies Should Initiate Plans for CSR

Corporate social responsibility (CSR), also known as corporate conscience, is not a call to save the world. It is merely a way for companies to benefit society while also benefiting themselves. CSR is a form of corporate self-regulation integrated into a business model. Companies should embrace corporate social responsibility as a way to excel the [...]

By | September 29th, 2016|blog|Comments Off on Six Reasons Companies Should Initiate Plans for CSR

Lessons Learned From The Ice Bucket Challenge

We all remember the “Ice Bucket Challenge”, right? This viral awareness campaign was put in action to raise money for ALS. The campaign raised hundreds of millions of dollars for a cause that many people had previously not even heard of. It flooded everyone’s social media and people from all over the world were pouring [...]

By | September 29th, 2016|blog|Comments Off on Lessons Learned From The Ice Bucket Challenge

5 Reasons Women are Effective in Public Relations

If you’ve ever been involved with public relations, you’ll quickly notice that the industry is filled with women. Nearly 80 percent of the public relations industry today is comprised of ladies. And it’s not even just the work force that is run by the girls. My time studying public relations in university was spent side [...]

By | September 29th, 2016|blog|Comments Off on 5 Reasons Women are Effective in Public Relations

Your Marketing Plan Better Involve The Ladies

Did you know that when it comes to buying decisions, women are doing the majority. Impressive right? Women account for 85 percent of anything and everything purchased according to Marti Barletta, author of the book Marketing to Women: How to Increase Your Share of the World’s Largest Market. Well turns out, we don’t always keep [...]

By | September 29th, 2016|blog|Comments Off on Your Marketing Plan Better Involve The Ladies

Speaking your client’s language

Have you ever wondered why consumers can’t come to an easy decision and you can’t easily close a deal? You may have done the research – given them the facts, the figures and told them “logically” why you are the best of the best. Most companies are conditioned to reason with clients through very rational [...]

By | September 26th, 2016|blog|Comments Off on Speaking your client’s language

Press Releases don’t work anymore (but how yours can)

One of the most important yet most challenging tasks of any public relations professional is gaining media attention. Hours upon hours are spent writing persuasive press releases to be disseminated to a wide variety of media outlets in the hopes that they’ll find the content interesting enough to want to learn more. At Midas PR, [...]

By | September 26th, 2016|blog|Comments Off on Press Releases don’t work anymore (but how yours can)

How The Right Message At The Right Time Can Resonate With The Media

It is often the case that PR professionals work with clients who do not have particularly marketable attributes. These clients might not be seeking to sell anything of value; they may not have a particularly transformative or empowering message; or they may have a message worth sharing but it has come at the completely wrong [...]

By | September 26th, 2016|blog|Comments Off on How The Right Message At The Right Time Can Resonate With The Media

7 Things to Building Your Personal Brand

Branding has historically been seen as something only companies or corporations cultivate. Today, more than ever, most individuals have a personal brand – they may have not been consciously cultivated, but they nonetheless exist, especially in the digital age we are living in. An AVG study recently announced that a shocking ninety-two pent cent of [...]

By | September 26th, 2016|blog|Comments Off on 7 Things to Building Your Personal Brand

Which Superstar were YOU born to be?

About finding your Purpose and Lady Gaga … One thing we all struggle to discover in life is finding our life’s purpose. This month we look at what makes life interesting for you, what path you should be on and how to tell. By Karin Lohitnavy and Jean-Francois Cousin At her Bangkok concert, Lady Gaga’s [...]

By | September 26th, 2016|blog|Comments Off on Which Superstar were YOU born to be?